//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Humphreys, Ashlee"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital and Internet Marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Artificial intelligence
1
Data Mining
1
Data mining
1
Künstliche Intelligenz
1
Language
1
Linguistics
1
Linguistik
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Sprache
1
Text
1
USA
1
United States
1
computational linguistics
1
interdisciplinary
1
machine learning
1
marketing insight
1
natural language processing
1
text analysis
1
text mining
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Humphreys, Ashlee
Schweidel, David A.
78
Moe, Wendy W.
47
Fader, Peter S.
17
Fader, Peter
15
Bradlow, Eric T.
9
Braun, Michael
9
Netzer, Oded
5
Bradlow, Eric
4
Fossen, Beth L.
4
Knox, George
4
Park, Young-Hoon
4
Bellman, Steven
3
Berger, Jonah
3
Du, Rex Yuxing
3
Jamal, Zainab
3
Johnson, Eric J.
3
Mitra, Debanjan
3
Park, Chang Hee
3
Trusov, Michael
3
Zhang, Kunpeng
3
Zhang, Yuchi
3
Chae, Inyoung
2
Healey, John
2
Kent, Robert J.
2
Lohse, Gerald L.
2
Ludwig, Stephan
2
Park, Young-hoon
2
Peres, Renana
2
Reisenbichler, Martin
2
Reutterer, Thomas
2
Schreier, Martin
2
Sorescu, Alina
2
Stein, Eli
2
Yang, Sha
2
Andrews, Michelle
1
Antia, Kersi
1
Appel, Gil
1
Bart, Yakov
1
Bell, J. Jason
1
more ...
less ...
Published in...
All
Journal of marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->