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Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 139-156
Persistent link: https://www.econbiz.de/10014225827