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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought

Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62

Persistent link: https://www.econbiz.de/10011883307

Marketing theory : the philosophy of marketing science

Hunt, Shelby D. - 1983

Persistent link: https://www.econbiz.de/10000055295

Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought

Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456

Persistent link: https://www.econbiz.de/10008809043

The evolution of the resource-advantage theory : six events, six realizations, six contributions

Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29

Persistent link: https://www.econbiz.de/10009506467

On the intersection of marketing history and marketing theory

Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489

Persistent link: https://www.econbiz.de/10009419180

The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10008935193

Indigenous theory development in marketing : the foundational premises approach

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 8-17

Persistent link: https://www.econbiz.de/10012296590

The evolution of resource‐advantage theory

Hunt, Shelby D. - In: Journal of Historical Research in Marketing 4 (2012) 1, pp. 7-29

Purpose – The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and models of the resource‐advantage theory of competition. Design/methodology/approach – The paper uses...

Persistent link: https://www.econbiz.de/10014873267

Marketing theory : conceptual foundations of research in marketing

Hunt, Shelby D. - 1976

Persistent link: https://www.econbiz.de/10000042197

Alderson's general theory of marketing: a formalization

Hunt, Shelby D.; Muncy, James A.; Ray, Nina M. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 337-349). 2006

Persistent link: https://www.econbiz.de/10003279773