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Hussey, Michael K.
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Journal of marketing management : MM
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Quantitative methods in marketing
Hooley, Graham J.
;
Hussey, Michael K.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10001362525
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Quantitative methods in marketing: the multivariate jungle revisited--introduction and overview to Special Edition
Hooley, Graham J.
;
Hussey, Michael K.
- In:
Journal of marketing management : MM
10
(
1994
)
1-3
,
pp. 3-12
Persistent link: https://www.econbiz.de/10007011182
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