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How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
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How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
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