Izogo, Ernest Emeka; Ogba, Ike-Elechi; Nwekpa, Kenneth … - In: African Journal of Economic and Management Studies 7 (2016) 1, pp. 30-53
Purpose – The purpose of this paper is to explore the linkages between the determinants of relationship marketing and the behavioural component of these determinants within a non-Western retail stores setting. Design/methodology/approach – A quantitative approach was employed, using 19-item,...
