Correlates of the determinants of relationship marketing in the retail sector : the Nigerian case
Year of publication: |
2016
|
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Authors: | Izogo, Ernest Emeka ; Ogba, Ike-Elechi ; Nwekpa, Kenneth Chukwuma |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 7.2016, 1, p. 30-53
|
Subject: | Commitment | Relationship marketing | Trust | Retail stores | Quality services | Relational orientation | Proximity | Nigeria | Beziehungsmarketing | Einzelhandel | Retail trade | Vertrauen | Confidence |
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