Narrow search
Showing 1 - 10 of 78
Cover Image
Forecasting bank portfolios
Jacobson, Robert - In: Risk and capital adequacy in commercial banks, (pp. 249-270). 1981
Persistent link: https://www.econbiz.de/10003057967
Cover Image
Distinguishing among competing theories of the market share effect
Jacobson, Robert - In: Journal of marketing 52 (1988) 4, pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
Cover Image
The recency of technological inputs and financial performance
Heeley, Michael B.; Jacobson, Robert - In: Strategic management journal 29 (2008) 7, pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
Cover Image
Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
Cover Image
Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
Cover Image
Financial markets research in marketing : comment
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 46 (2009) 3, pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
Cover Image
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Cover Image
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
Cover Image
Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 73 (2009) 6, pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
Cover Image
The financial value impact of perceptual brand attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10003696848