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~person:"Jacobson, Robert"
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Jacobson, Robert
Slater, Stanley F.
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1
Forecasting bank portfolios
Jacobson, Robert
- In:
Risk and capital adequacy in commercial banks
,
(pp. 249-270)
.
1981
Persistent link: https://www.econbiz.de/10003057967
Saved in:
2
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
Saved in:
3
The recency of technological inputs and financial performance
Heeley, Michael B.
;
Jacobson, Robert
- In:
Strategic management journal
29
(
2008
)
7
,
pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
Saved in:
4
Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
Saved in:
5
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
Saved in:
6
Financial markets research in marketing : comment
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
Saved in:
7
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
8
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
Saved in:
9
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
Saved in:
10
The financial value impact of perceptual brand attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
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