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~person:"Jain, Arun K."
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Jain, Arun K.
Green, Paul E.
168
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34
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33
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22
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Fundamentals of marketing research ; Vol. 6
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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2
Robustness of conjoint analysis : some Monté Carlo results
Carmone, Frank J.
;
Green, Paul E.
;
Jain, Arun K.
-
2007
Persistent link: https://www.econbiz.de/10003541559
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3
Benefit Bundle Analysis
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 32-38
Persistent link: https://www.econbiz.de/10005120165
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4
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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