The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals can be addressed to appropriate market segments.
| Year of publication: |
2000
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|---|---|
| Authors: | Green, Paul E. ; Wind, Yoram ; Jain, Arun K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 32-38
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