Benefit Bundle Analysis
| Year of publication: |
2000
|
|---|---|
| Authors: | Green, Paul E. ; Wind, Yoram ; Jain, Arun K. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 40.2000, 06, p. 32-38
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |