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Factors affecting sustainable luxury purchase behavior : a conceptual framework

Jain, Sheetal - In: Journal of international consumer marketing 31 (2019) 2, pp. 130-146

Persistent link: https://www.econbiz.de/10012200711

Factors affecting luxury purchase intention : a conceptual framework based on an extension of the theory of planned behavior

Jain, Sheetal; Khan, Mohammed Naved; Mishra, Sita - In: South Asian journal of management : SAJM 22 (2015) 4, pp. 136-163

Persistent link: https://www.econbiz.de/10011537086

Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study

Jain, Sheetal; Mishra, Sita; Mukhopadhyay, Sandip - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10012416245

Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India

Jain, Sheetal; Khan, Mohd Naved - In: Journal of fashion marketing and management 21 (2017) 3, pp. 341-360

Persistent link: https://www.econbiz.de/10011773343

Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study

Rathi, Rubal; Jain, Sheetal; Garg, Ruchi - In: Journal of fashion marketing and management 28 (2024) 1, pp. 117-138

Persistent link: https://www.econbiz.de/10014495506

Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context

Jain, Ritu; Gurinder Singh; Jain, Sheetal; Jain, Kokil - In: Journal of consumer behaviour 22 (2023) 5, pp. 1128-1145

Persistent link: https://www.econbiz.de/10014389753

Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior

Mishra, Sita; Jain, Sheetal; Pandey, Ritesh - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10013555423

Measuring the impact of beliefs on luxury buying behavior in an emerging market

Jain, Sheetal; Khan, Mohd Naved - In: Journal of Fashion Marketing and Management: An … 21 (2017) 3, pp. 341-360

is to understand the impact of beliefs on consumer buying behavior for luxury fashion brands in the Indian context …) were employed to collect data from actual users of luxury fashion brands in New Delhi (India). Statistical tests including … actual consumer purchasing behavior for luxury fashion brands. Originality/value This research contributes to the extant …

Persistent link: https://www.econbiz.de/10014868609