Jain, Sheetal; Khan, Mohd Naved - In: Journal of Fashion Marketing and Management: An … 21 (2017) 3, pp. 341-360
is to understand the impact of beliefs on consumer buying behavior for luxury fashion brands in the Indian context …) were employed to collect data from actual users of luxury fashion brands in New Delhi (India). Statistical tests including … actual consumer purchasing behavior for luxury fashion brands. Originality/value This research contributes to the extant …