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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. - In: Journal of business research : JBR 99 (2019), pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.; Bezbaruah, Subhalakshmi; Mukherji, Prokriti - In: Journal of business research : JBR 136 (2021), pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
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AI advertising : an overview and guidelines
Ford, John; Jain, Varsha; Wadhwani, Ketan; Gupta, … - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
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Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis
Ford, John B.; Jain, Varsha; Dutt, Ashutosh; Gupta, … - 2022
This study presents a thorough and systematic analysis of political advertising research to chart the thematic progression of political advertising literature. This study further aims at helping academics, industry, and society understand the current state of political advertising while...
Persistent link: https://www.econbiz.de/10014083613