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James, Jeffrey D.
Nufer, Gerd
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International journal of sports marketing & sponsorship
5
Sport management review
3
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.
;
Bass, Jordan R.
;
Oja, Brent D.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
Saved in:
2
An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
Saved in:
3
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
4
Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.
;
Kanters, Michael A.
;
James, Jeffrey D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
Saved in:
5
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
6
Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young
;
James, Jeffrey D.
- In:
Sport management review
14
(
2011
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10008859163
Saved in:
7
Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki
;
James, Jeffrey D.
- In:
Sport management review
14
(
2011
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
Saved in:
8
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo
;
James, Jeffrey D.
;
Kim, Yu Kyoum
- In:
Sport management review
16
(
2013
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Saved in:
9
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
10
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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