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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Word of mouse vs word of influencer? : an experimental investigation into the consumers' preferred source of online information

Jamil, Raja Ahmed; Qayyum, Abdul - In: Management research review 45 (2022) 2, pp. 173-197

Persistent link: https://www.econbiz.de/10012880663

The dimensional impact of escapism on users' eCart abandonment : mediating role of attitude towards online shopping

Mazhar, Reema; Qayyum, Abdul; Jamil, Raja Ahmed - In: Management research review 47 (2024) 3, pp. 374-389

Persistent link: https://www.econbiz.de/10014466363

Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study

Jamil, Raja Ahmed; Qayyum, Abdul - In: Journal of internet commerce 22 (2023) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10014320490

Word of mouse vs word of influencer? An experimental investigation into the consumers’ preferred source of online information

Jamil, Raja Ahmed; Qayyum, Abdul - In: Management Research Review 45 (2021) 2, pp. 173-197

Purpose: This study aims to compare the effects of YouTube information sources (influencer vs word of mouse) on the consumer purchase decision. This paper extends the information adoption model (IAM) to include information language as a central cue and skepticism toward online information as a...

Persistent link: https://www.econbiz.de/10012641601