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How consumers use product reviews in the purchase decision process

Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838

Persistent link: https://www.econbiz.de/10009579963

Consumer spending patterns across firms and categories : application to the size- and share-of-wallet

Jang, Sungha; Prasad, Ashutosh; Ratchfordn, Brian T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-139

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Consumer search of multiple information sources and its impact on consumer price satisfaction

Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40

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How consumers use product reviews in the purchase decision process

Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian - In: Marketing Letters 23 (2012) 3, pp. 825-838

This paper uses individual level data to examine the influence of product reviews in different stages of the consumer’s purchase decision process. Specifically, a two-stage model consisting of consideration set formation and choice is posited, where the consumer can incorporate information...

Persistent link: https://www.econbiz.de/10010867905