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Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim; Pelsmacker, Patrick de; Cauberghe, Verolien - In: Cutting edge international research, (pp. 97-109). 2010
Persistent link: https://www.econbiz.de/10003985150
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Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9/10, pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
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Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim; Pelsmacker, Patrick de; Gauens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
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Smells like me : personality and perfume choice
Janssens, Wim; Pelsmacker, Patrick de - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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The effect of norms, attitudes and habits on speeding behavior : scale development and model building and estimation
Pelsmacker, Patrick de (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003368473
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The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de; Weverbergh, Marcel - In: Cross-cultural buyer behavior, (pp. 63-92). 2007
Persistent link: https://www.econbiz.de/10003478152
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The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: Advertising and communication : proceedings 4th …, (pp. 287-293). 2005
Persistent link: https://www.econbiz.de/10003353832
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Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de; Janssens, Wim; Mielants, Caroline; … - In: Sustainable consumption, ecology and fair trade, (pp. 109-126). 2007
Persistent link: https://www.econbiz.de/10003501077
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Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10003761781