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~person:"Japutra, Arnold"
~person:"MacInnis, Deborah J."
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Virtuelle Stimuli für Kundente...
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Markenimage
Beziehungsmarketing
20
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20
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18
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18
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14
Brand management
14
Markenführung
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Japutra, Arnold
MacInnis, Deborah J.
Loureiro, Sandra Maria Correia
14
Gil Saura, Irene
12
Han, Heesup
11
Kumar, Vikas
10
Fetscherin, Marc
9
Hyun, Sunghyup Sean
9
Šerić, Maja
9
Guzman, Francisco
8
King, Ceridwyn
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Calantone, Roger J.
5
Hwang, Jinsoo
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kunkel, Thilo
5
Merrilees, Bill
5
Molinillo, Sebastian
5
Nyadzayo, Munyaradzi W.
5
So, Kevin Kam Fung
5
Tseng, Timmy H.
5
Wong, IpKin Anthony
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Journal of strategic marketing
3
Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
International journal of market research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
14
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1
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
2
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
3
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
4
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
6
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
7
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
10
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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