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~person:"Jayawardena, Nirma Sadamali"
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Jayawardena, Nirma Sadamali
Thaichon, Park
132
Septianto, Felix
129
Quach, Sara
78
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Luxury marketing, sustainability and technology : the future of luxury management
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
4
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
5
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
6
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Rana, Avinash
;
Soodan, Vishal
;
Kumar, Ashwani
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 366-392
Persistent link: https://www.econbiz.de/10015048085
Saved in:
7
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
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