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~person:"Jazi, Salima"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
brand familiarity
Consumer behaviour
5
Advertising effects
2
Attitude
2
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Bio-Lebensmittel
1
Brand
1
Brand placement
1
Consumer
1
Consumer behavior
1
Consumption values
1
Digital influencers
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Digitalisierung
1
Digitization
1
Electronic word of mouth
1
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1
Food consumption
1
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1
Influence
1
Intention to purchase
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Internet marketing
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Conference paper
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155
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17
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17
Collection of articles of several authors
6
Sammelwerk
6
Konferenzbeitrag
5
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2
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Jazi, Salima
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
5
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Consumption values of organic and "Beldi" food products in Morocco
Jazi, Salima
;
Kasmi, Ghizlane
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 73-87)
.
2022
Persistent link: https://www.econbiz.de/10013338049
Saved in:
4
Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
Saved in:
5
The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
Saved in:
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