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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands

Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10009548172

The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen

Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111

Persistent link: https://www.econbiz.de/10009127001

Introduction: Thought leadership in brand management

Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George - In: Journal of business research : JBR 63 (2010) 11, pp. 1111-1113

Persistent link: https://www.econbiz.de/10008640051

Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands

Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10009962924

USER-GENERATED CONTENT - The Voice of the Consumer Speaks Forcefully in Brand Identity: User-Generated Content Forces Smart Marketers to Listen

Christodoulides, George; Jevons, Colin - In: Journal of advertising research 51 (2011) 1, pp. 101-112

Persistent link: https://www.econbiz.de/10008993730

Introduction: Thought leadership in brand management

Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George - In: Journal of Business Research 63 (2010) 11, pp. 1111-1112

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all...

Persistent link: https://www.econbiz.de/10008871442