Introduction: Thought leadership in brand management
Year of publication: |
2010
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Authors: | Jevons, Colin ; Veloutsou, Cleopatra ; Christodoulides, George ; de Chernatony, Leslie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 11, p. 1111-1113
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