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Pricing and persuasive advertising in a differentiated market
Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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The bright side of having an enemy
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of marketing research 56 (2019) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10012177619
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Competition of content acquisition and distribution under consumer multipurchase
Jiang, Baojun; Tian, Lin; Zhou, Bo - In: Journal of marketing research 56 (2019) 6, pp. 1066-1084
Persistent link: https://www.econbiz.de/10012177835
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Anticipated regret and product innovation
Jiang, Baojun; Narasimhan, Chakravarthi; Turut, Özge - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4308-4323
Persistent link: https://www.econbiz.de/10011785261
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Intercompetitor licensing and product innovation
Jiang, Baojun; Shi, Hongyan - In: Journal of marketing research : JMR 55 (2018) 5, pp. 738-751
Persistent link: https://www.econbiz.de/10011958191
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Collaborative consumption : strategic and economic implications of product sharing
Jiang, Baojun; Tian, Lin - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1171-1188
Persistent link: https://www.econbiz.de/10011847183
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Signaling through pricing by service providers with social preferences
Jiang, Baojun; Ni, Jian; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 641-654
Persistent link: https://www.econbiz.de/10010468414
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Consumer search and filtering on online retail platforms
Jiang, Baojun; Zou, Tianxin - In: Journal of marketing research 57 (2020) 5, pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
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Quality and pricing decisions in a market with consumer information sharing
Jiang, Baojun; Yang, Bicheng - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 272-285
Persistent link: https://www.econbiz.de/10011991407
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Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428