Similar Search Results

Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China

Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10011703061

The mediating effects of micro country image by product category and country

Almousa, Moudi; Jin, Byoungho; Yang, Heesoon; Kim, Naeun - In: International journal of market research 61 (2019) 6, pp. 668-682

Persistent link: https://www.econbiz.de/10012172689

Predictors of purchase intention toward green apparel products

Bong Ko, Seung; Jin, Byoungho - In: Journal of Fashion Marketing and Management: An … 21 (2017) 1, pp. 70-87

Purpose The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ by a country’s green...

Persistent link: https://www.econbiz.de/10014868600

A theoretical investigation of slow fashion : sustainable future of the apparel industry

Jung, Sojin; Jin, Byoungho - In: International journal of consumer studies 38 (2014) 5, pp. 510-519

Persistent link: https://www.econbiz.de/10010517759

Firm factors that influence internationalisation and subsequent financial performance of fashion retailers

Childs, Michelle L.; Jin, Byoungho - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 95-114

Persistent link: https://www.econbiz.de/10011306021

Is Uppsala model valid to fashion retailers? : an analysis from internationalisation patterns of fast fashion retailers

Childs, Michelle Lynn; Jin, Byoungho - In: Journal of fashion marketing and management 18 (2014) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10010259709

Slow fashion branding : understanding what consumers value most

Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149

Persistent link: https://www.econbiz.de/10013170538

Product Innovation in the Global Fashion Industry

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2018

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new … fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which … development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors …

Persistent link: https://www.econbiz.de/10012397771

Changing the game to compete : innovations in the fashion retail industry from the disruptive business model

Jin, Byoungho; Shin, Daeun Chloe - In: Business horizons 63 (2020) 3, pp. 301-311

Persistent link: https://www.econbiz.de/10012238284

Fashion branding and communication : core strategies of European luxury brands

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017

"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …

Persistent link: https://www.econbiz.de/10012430356