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Jogi, Amandeep
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Journal of marketing management : MM
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Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Broderick, Anne
;
Jogi, Amandeep
;
Garry, Tony
- In:
Journal of marketing management : MM
19
(
2003
)
5-6
,
pp. 583-610
Persistent link: https://www.econbiz.de/10006968347
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