Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Year of publication: |
2003
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Authors: | Broderick, Anne ; Jogi, Amandeep ; Garry, Tony |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 5-6, p. 583-610
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