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~person:"Jolly, Adam"
~person:"Kaufmann, Hans-Ruediger"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Handbook"
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Jolly, Adam
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The handbook of European
brand
rights management : how to develop, manage and protect your trademarks, domains, design and copyrights
Jolly, Adam
-
2011
Persistent link: https://www.econbiz.de/10009260240
Saved in:
2
Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans-Ruediger
(
ed.
)
-
2015
and brands / Sandra Maria Correia Loureiro --
Brand
-led transformation: operationalising the
brand
in complex service …
Persistent link: https://www.econbiz.de/10010482186
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