The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, design and copyrights
Year of publication: |
2011
|
---|---|
Authors: | Jolly, Adam |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Deutschland | Germany | EU-Staaten | EU countries | Europa |
Description of contents: | Table of Contents [gbv.de] |
-
The timing of trademark application in innovation processes
Seip, Marcel, (2018)
-
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo, (2018)
-
Wilson, Jeremy M., (2016)
- More ...
-
Managing the challenges of international growth
Paliwoda, S.J., (2009)
-
The challenge of marketing to the EU
Paliwoda, S.J., (2009)
-
Jolly, Adam, (1998)
- More ...