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Jung, A-Reum
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Journal of marketing communications
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The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
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2
Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum
;
Heo, Jun
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
Saved in:
3
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
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