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Communication behavior of companies in product recalls without customer identification information

Kübler, Raoul; Albers, Sönke - In: Marketing : journal of research and management 6 (2010) 1, pp. 59-70

Persistent link: https://www.econbiz.de/10003976429

Essays on corporate communication : empirical applications to product recall communication and advertising creativity

Kübler, Raoul - 2012

Die vorliegende kumulative Dissertation ist im Rahmen des DFG-Graduiertenkollegs „Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business“ und teils im Rahmen des DFG-geförderten Projektes "Optimierung von Rückruf-Verfahren im Gebrauchsgütersegment" entstanden.

Persistent link: https://www.econbiz.de/10009546080

The impact of value-related crises on price and product-performance elasticities

Kübler, Raoul; Langmaack, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 776-794

Persistent link: https://www.econbiz.de/10012293335

The role of the partner brand’s social media power in brand alliances

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406

Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; … - In: Journal of marketing 82 (2018) 5, pp. 20-44

Persistent link: https://www.econbiz.de/10011912138

Battle of the brand fans : impact of brand attack and defense on social media

Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51

Persistent link: https://www.econbiz.de/10011920058

Faking or convincing : why do some advertising campaigns win creativity awards?

Kübler, Raoul; Proppe, Dennis - In: Business research 5 (2012) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10009544797

Social interactions in the metaverse : framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913

Persistent link: https://www.econbiz.de/10014326665

Applied marketing analytics using R

Yildirim, Gokhan; Kübler, Raoul - 2023

Persistent link: https://www.econbiz.de/10014413957

Social media's impact on the consumer mindset : when to use which sentiment extraction tool?

Kübler, Raoul; Colicev, Anatoli; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 136-155

Persistent link: https://www.econbiz.de/10012289426