//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Küster-Rohde, Franziska"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A meta-analysis of humor in ad...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Meta-Analyse
2
Meta-analysis
2
Public relations
2
Werbung
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Advertising planning
1
Deutschland
1
Germany
1
Internet
1
Language
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Social Web
1
Social web
1
Sprache
1
Structural equation model
1
Strukturgleichungsmodell
1
Werbeplanung
1
Werbewirkung
1
balance
1
delayed effects
1
forgetting
1
messages sidedness
1
reevaluation
1
valence
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
4
German
2
Author
All
Küster-Rohde, Franziska
Eisend, Martin
202
Kuß, Alfred
14
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Schuchert-Güler, Pakize
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Voorveld, Hilde
3
Baumgarth, Carsten
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Calantone, Roger J.
2
Cauberghe, Verolien
2
Christodoulides, George
2
Cénophat, Sadrac
2
Dens, Nathalie
2
Franke, George R.
2
Ivanov, Lachezar
2
Jäger, Tilmann
2
Kuss, Alfred
2
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
5
OLC EcoSci
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 12-15
Persistent link: https://www.econbiz.de/10003765689
Saved in:
2
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
3
Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
Saved in:
4
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
5
Time heals many wounds : explaining the immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 664-681
Persistent link: https://www.econbiz.de/10011585284
Saved in:
6
Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Marketing Review St. Gallen : die neue …
25
(
2008
)
5
,
pp. 12-15
Persistent link: https://www.econbiz.de/10009853945
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->