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Time heals many wounds : explaining the immediate and delayed effects of message sidedness
Küster-Rohde, Franziska; Eisend, Martin - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 664-681
Persistent link: https://www.econbiz.de/10011585284
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin; Küster-Rohde, Franziska - In: Breaking new ground in theory and practice, (pp. 279-293). 2011
Persistent link: https://www.econbiz.de/10009380712
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Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska; Eisend, Martin - In: Current insights and future trends : [extended versions …, (pp. 55-65). 2012
Persistent link: https://www.econbiz.de/10009748177
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin; Küster-Rohde, Franziska - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 12-15
Persistent link: https://www.econbiz.de/10003765689
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Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin; Küster-Rohde, Franziska - In: Marketing Review St. Gallen : die neue … 25 (2008) 5, pp. 12-15
Persistent link: https://www.econbiz.de/10009853945