Kahn, Barbara E.; Luce, Mary Frances; Nowlis, Stephen M. - In: Journal of Consumer Research 33 (2006) 1, pp. 131-138
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that...