Consumers often have to decide whether to acquire information in high-stakes decision domains. We study women in mammography waiting rooms to test how a "false alarm" result (i.e., an indication that a malady is present when a "more accurate" follow-up test reveals it is not) affects willingness...

Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that...