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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

Schmit, Todd M.; Kaiser, Harry M. - 2002

Persistent link: https://www.econbiz.de/10001766787

Measuring the impacts of generic fluid milk and dairy marketing

Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006

Persistent link: https://www.econbiz.de/10003375644

Quantity and quality effects of advertising : a demand system approach

Dong, Diansheng; Kaiser, Harry M.; Myrland, Øystein - In: Agricultural economics : the journal of the … 36 (2007) 3, pp. 313-324

Persistent link: https://www.econbiz.de/10003548774

Advertising and U.S. Nonalcoholic Beverage Demand

Zheng, Yuqing; Kaiser, Harry M. - 2009

article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory … variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising …

Persistent link: https://www.econbiz.de/10014047266

Advertising evaluation and cross-sectional data aggregation

Chung, Chanjin; Kaiser, Harry M. - In: American journal of agricultural economics 84 (2002) 3, pp. 800-806

Persistent link: https://www.econbiz.de/10001693209

The impact of generic advertising on US household cheese purchases : a censored autocorrelated regression approach

Schmit, Todd M.; Gould, Brian W.; Dong, Diansheng; … - 2003

Persistent link: https://www.econbiz.de/10001782771

The effectiveness of generic versus brand advertising : the case of US dairy promotion

Kaiser, Harry M. - In: Review of agricultural economics : RAE 20 (1998) 1, pp. 69-79

Persistent link: https://www.econbiz.de/10001246260

Decomposing the variation in generic advertising response over time

Schmit, Todd M.; Kaiser, Harry M. - In: American journal of agricultural economics 86 (2004) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10001934789

Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand

Zheng, Yuqing; Kaiser, Harry M. - In: Journal of agricultural and applied economics 40 (2008) 3, pp. 837-849

Persistent link: https://www.econbiz.de/10003823640

Advertising and US nonalcoholic beverage demand

Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 37 (2008) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10003797411