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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
Persistent link: https://www.econbiz.de/10008652619
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10008660632
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Targeted Advertising in Magazine Markets and the Advent of the Internet
Chandra, Ambarish - 2013
companion website, as well as for those whose readers are more likely to be online. This indicates a complementarity between …
Persistent link: https://www.econbiz.de/10013094441
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10010302598
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Magazines and their companion websites : competing outlet channels?
Kaiser, Ulrich - In: Review of marketing science 4 (2006) 3, pp. 1-24
Persistent link: https://www.econbiz.de/10003888212
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Do magazines' "companion websites" cannibalize the demand for the print version?
Kaiser, Ulrich (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003497821
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … significantly affect magazines' market shares. Magazines that launched a website face a significantly lower price elasticity of …
Persistent link: https://www.econbiz.de/10011447038
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords …: magazines, cost estimation, GMM estimation, website provision …
Persistent link: https://www.econbiz.de/10011447583
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Is a newspaper's companion website a competing outlet channel for the print version?
Kaiser, Ulrich (contributor) - 2005
effects of companion website tra±c on the print circulation of national newspapers and for significantly positive effects on …
Persistent link: https://www.econbiz.de/10003224340