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Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10010297768

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10011446211

Innovation, employment, and firm performance in the German service sector : with 30 tables

Kaiser, Ulrich - 2002

Persistent link: https://www.econbiz.de/10001656639

Ökonometrische Verfahren zur Modellierung von Kreditausfallwahrscheinlichkeiten : Logit- und Probit-Modelle

Kaiser, Ulrich; Szczesny, Andrea - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 55 (2003) 8, pp. 790-822

Persistent link: https://www.econbiz.de/10001845821

Innovation, employment, and firm performance in the German service sector

Kaiser, Ulrich - 2002

Persistent link: https://www.econbiz.de/10004748033

Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2001

Persistent link: https://www.econbiz.de/10005098359

A Note on Pricing and Efficiency in Print Media Industries

Kaiser, Ulrich - 2002

for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …

Persistent link: https://www.econbiz.de/10010298088

Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets

Kaiser, Ulrich; Song, Minjae - In: International journal of industrial organization 27 (2009) 2, pp. 292-301

Persistent link: https://www.econbiz.de/10003836391

Do media consumers really dislike advertising? : An empirical assessment of a popular assumption in economic theory

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497840

Targeted advertising in magazine markets and the advent of the Internet

Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843

Persistent link: https://www.econbiz.de/10010399427