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The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan; Windels, Kasey; Kamal, Sara - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
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Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East : a study of young consumers in Dubai, United Arab Emirates
Kamal, Sara; Chu, Shu-chuan - In: International journal of internet marketing and … 7 (2012) 3, pp. 237-259
Persistent link: https://www.econbiz.de/10009576337
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Social media usage and responses to social media advertising in emerging and developed economies
Chu, Shu-chuan; Kamal, Sara - In: Handbook of research on international advertising, (pp. 398-419). 2012
Persistent link: https://www.econbiz.de/10009514367
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Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East : a study of young consumers in Dubai, United Arab Emirates
Kamal, Sara; Chu, Shu-chuan - In: International journal of internet marketing and … 7 (2012) 3, pp. 237-259
Persistent link: https://www.econbiz.de/10010002962