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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: International marketing review 39 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013396163