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~person:"Kardes, Frank R."
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour : a practic...
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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The role of approach-avoidance asymmetries in motivated belief formation and change
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The why of consumption : contemporary perspectives on …
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(pp. 81-97)
.
2005
Persistent link: https://www.econbiz.de/10003932975
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