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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
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Women and minority film directors in hollywood : performance implications of product development and distribution biases
Karniouchina, Ekaterina V.; Carson, Stephen J.; … - In: Journal of marketing research 60 (2023) 1, pp. 25-51
Persistent link: https://www.econbiz.de/10013474546