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Customer satisfaction
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Keiningham, Timothy
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003902466
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2
The long-term stock market valuation of customer satisfaction
Aksoy, Lerzan
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 105-122
Persistent link: https://www.econbiz.de/10003747973
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