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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing's role in multi-stakeholder engagement
Aksoy, Lerzan
;
Banda, Sandhya
;
Harmeling, Colleen
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 445-461
Persistent link: https://www.econbiz.de/10013271763
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