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~person:"Keller, Kevin Lane"
~person:"Meffert, Heribert"
~subject:"Marketing management"
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Marketing management
Marketing
26
Marketingmanagement
7
Theorie
7
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Germany
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5
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4
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Keller, Kevin Lane
Meffert, Heribert
Morgan, Neil A.
8
Vrontis, Demetris
8
Adeola, Ogechi
6
Jones, Rosalind
6
Lim, Weng Marc
6
Morrish, Sussie C.
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4
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4
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4
Feng, Hui
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Hills, Gerald E.
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Katsonis, Nikolaos
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Kjellberg, Hans
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Lindgreen, Adam
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Madhavaram, Sreedhar
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Sheth, Jagdish N.
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Dwivedi, Yogesh Kumar
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Eggers, Fabian
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Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Journal of marketing
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
7
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1
Stellenwert und Perspektiven des
Marketing
: empirische Befunde aus Sicht von Wissenschaft und Praxis
Meffert, Heribert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10003410436
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Strategic
marketing
: creating a philanthropic brand identity
Meffert, Heribert
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 57-70)
.
2006
Persistent link: https://www.econbiz.de/10003369611
Saved in:
6
Marketing
heute : Status und Perspektiven
Meffert, Heribert
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 17-60)
.
2020
Persistent link: https://www.econbiz.de/10012302753
Saved in:
7
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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