//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~person:"Runia, Peter"
~subject:"Business-to-business marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Marketing management
Marketing
39
Marketingmanagement
31
Marketing theory
15
Marketingtheorie
15
Theorie
15
Theory
15
Deutschland
9
Germany
9
Lehrbuch
7
Brand management
5
Management
5
Markenführung
5
USA
5
United States
5
Betriebswirtschaftslehre
2
Brand image
2
Business economics
2
China
2
Fabrikmarke
2
Handelsmarke
2
Markenimage
2
Markenpolitik
2
Markenwahl
2
Advertising
1
B-to-B-Marketing
1
Brand
1
Communication
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Europa
1
Industrial goods
1
Industriegüter
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Book / Working Paper
24
Article
4
Type of publication (narrower categories)
All
Lehrbuch
22
Textbook
16
Aufsatz im Buch
3
Book section
3
Glossar enthalten
3
Glossary included
3
Case study
2
Fallstudie
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Einführung
1
more ...
less ...
Language
All
English
15
German
13
Author
All
Keller, Kevin Lane
Runia, Peter
Kotler, Philip
71
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Hartley, Steven W.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Kleinaltenkamp, Michael
13
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Burmann, Christoph
11
Homburg, Christian
10
Tomczak, Torsten
10
Backhaus, Klaus
9
Huber, Frank
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Boone, Louis E.
8
Cravens, David W.
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Hutt, Michael D.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Ferrell, Odies C.
7
Helm, Roland
7
Jones, Rosalind
7
Kurtz, David L.
7
Lindgreen, Adam
7
Opresnik, Marc Oliver
7
more ...
less ...
Institution
All
De Gruyter Oldenbourg
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
De Gruyter Studium
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
BWL 10-2012
1
BWL 6-2010
1
Brand management ; Vol. 1
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
Lehrbuch
1
Pearson one
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
4
Marketing
: eine prozess- und praxisorientierte Einführung
Runia, Peter
(
contributor
)
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003502319
Saved in:
5
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
7
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
8
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
9
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
10
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->