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~person:"Keller, Kevin Lane"
~subject:"Digitale Medien"
~subject:"Markenartikel"
~subject:"Marketing management"
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Digitale Medien
Markenartikel
Marketing management
Marketing
26
Marketingmanagement
22
Marketing theory
15
Marketingtheorie
15
Theorie
10
Theory
10
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5
USA
5
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5
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3
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3
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2
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Keller, Kevin Lane
Kotler, Philip
72
Meffert, Heribert
24
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23
Armstrong, Gary
21
Bruhn, Manfred
20
Hartley, Steven W.
19
Kirchgeorg, Manfred
19
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18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
14
Burmann, Christoph
13
Piercy, Nigel
12
Rudelius, William
12
Tomczak, Torsten
11
Homburg, Christian
10
Huber, Frank
10
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Wheeler, Alina
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
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7
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1
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Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
Pearson one
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
8
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
9
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
10
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
1
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