Narrow search
Showing 1 - 4 of 4
Cover Image
Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Cover Image
The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
Cover Image
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: The evolution of integrated marketing communications : …, (pp. 65-81). 2011
Persistent link: https://www.econbiz.de/10009232920
Cover Image
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357