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Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2013
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4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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