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Branding and brand equity
Keller, Kevin Lane - In: Handbook of marketing, (pp. 151-178). 2006
Persistent link: https://www.econbiz.de/10003335062
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371