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Marketing management : providi...
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Keller, Kevin Lane
Kotler, Philip
260
Meffert, Heribert
259
Bruhn, Manfred
254
Pepels, Werner
157
Homburg, Christian
124
Irwin, Scott H.
94
Fritz, Wolfgang
93
Wiedmann, Klaus-Peter
89
Kaiser, Harry M.
86
Bauer, Hans H.
80
Belz, Christian
80
Sheth, Jagdish N.
79
Tomczak, Torsten
75
Kirchgeorg, Manfred
70
Reinecke, Sven
67
Backhaus, Klaus
65
McDonald, Malcolm
64
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Esch, Franz-Rudolf
58
Diller, Hermann
56
Huber, Frank
54
Kumar, V.
53
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Piercy, Nigel
51
Ahlert, Dieter
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Kitchen, Philip J.
49
Baker, Michael John
48
Brown, Stephen
48
Zerres, Michael P.
48
Albers, Sönke
46
Dichtl, Erwin
46
Vrontis, Demetris
45
Nufer, Gerd
44
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wi wirtschaft
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Brand management ; Vol. 1
1
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Does marketing need reform? : fresh perspectives on the future
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1
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1
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1
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1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
7
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Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
8
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
9
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
10
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
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