//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Instant advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
19
Marketing
14
Marketing management
13
Marketing theory
10
Marketingtheorie
10
Advertising
8
Brand management
8
Markenartikel
8
Markenführung
8
Werbung
8
Markenpolitik
7
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
Strategisches Management
6
Brand
5
Management
4
Strategic management
4
Brand image
3
Markenimage
3
Product management
3
Produktmanagement
3
Advertising effects
2
Competitive strategy
2
Markenname
2
Markenwert
2
Product quality
2
Produktqualität
2
Werbewirkung
2
Wettbewerbsstrategie
2
Accessibility-diagnosticity
1
Betriebswirtschaftslehre
1
Brand name products
1
Business economics
1
China
1
Communication
1
Communication media
1
Dienstleistungsmanagement
1
Digital media
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
33
Article
6
Type of publication (narrower categories)
All
Lehrbuch
15
Textbook
12
Article in journal
6
Aufsatz in Zeitschrift
6
Glossar enthalten
3
Glossary included
3
Case study
2
Fallstudie
2
Bibliographie
1
Einführung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
32
German
5
French
1
Undetermined
1
Author
All
Keller, Kevin Lane
Bruhn, Manfred
259
Pepels, Werner
181
Kotler, Philip
166
Meffert, Heribert
145
Homburg, Christian
132
Huber, Frank
118
Wiedmann, Klaus-Peter
116
Bauer, Hans H.
89
Diller, Hermann
86
Esch, Franz-Rudolf
86
Belz, Christian
81
Tomczak, Torsten
78
Kaiser, Harry M.
67
Sträßer, Anne-Katrin
65
Kreutzer, Ralf T.
60
Kuß, Alfred
59
Burmann, Christoph
58
Ahlert, Dieter
57
Eisend, Martin
57
Heinemann, Gerrit
57
Fritz, Wolfgang
55
Backhaus, Klaus
54
Silberer, Günter
53
Wirtz, Bernd W.
52
Kleinaltenkamp, Michael
50
Aaker, David A.
49
Olbrich, Rainer
47
Unger, Fritz
47
Albers, Sönke
46
Fantapié Altobelli, Claudia
44
Kirchgeorg, Manfred
43
Sheth, Jagdish N.
42
Kroeber-Riel, Werner
41
Pelsmacker, Patrick de
41
Taylor, Charles Raymond
41
Anderson, Simon P.
39
Krafft, Manfred
38
Reinecke, Sven
38
Dichtl, Erwin
37
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
Always learning
3
Journal of marketing communications
2
Pearson one series
2
Report / Marketing Science Institute
2
wi - Wirtschaft
2
wi wirtschaft
2
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
15
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
5
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
6
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
9
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
10
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004259011
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->