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~person:"Keller, Kevin Lane"
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Brand management
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Keller, Kevin Lane
Esch, Franz-Rudolf
195
Bruhn, Manfred
191
Burmann, Christoph
182
Bauer, Hans H.
178
Huber, Frank
171
Meffert, Heribert
164
Kotler, Philip
144
Wiedmann, Klaus-Peter
141
Homburg, Christian
127
Herrmann, Andreas
126
Sheth, Jagdish N.
126
Tomczak, Torsten
122
Ahlert, Dieter
121
Han, Heesup
120
Belk, Russell W.
118
Phau, Ian
114
Mattila, Anna S.
113
Kollmann, Tobias
112
Grewal, Dhruv
110
Swoboda, Bernhard
110
Gierl, Heribert
104
Grunert, Klaus G.
104
Baumgarth, Carsten
100
Melewar, T. C.
95
Dwivedi, Yogesh Kumar
92
Verhoef, Peter C.
92
Pepels, Werner
91
Khare, Arpita
90
Fritz, Wolfgang
86
Heinemann, Gerrit
86
Lusk, Jayson L.
86
Chintagunta, Pradeep K.
84
Foxall, Gordon R.
84
Kumar, V.
84
Pelsmacker, Patrick de
84
Rajagopal
84
Wirtz, Bernd W.
84
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82
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The journal of brand management : an international journal
7
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5
Always learning
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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wi wirtschaft
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Brand management ; Vol. 1
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Business-to-business brand management : theory, research and executive case study exercises
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Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
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Financial Times handbook of management
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ECONIS (ZBW)
95
USB Cologne (EcoSocSci)
11
Showing
1
-
10
of
106
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date (oldest first)
1
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
2
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
4
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
5
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
9
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
10
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
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